Much more than a casting company, The REEL People Company ® researches, locates, screens, and interviews real people,
YOUR CONSUMERS.
Much more than a casting company, The REEL People Company ® researches, locates, screens, and interviews real people,
YOUR CONSUMERS.
Our team of recruiters will fulfill your casting specifications, the demographic details, anywhere-across the U.S.! We will guide you through the Testimonial process taking care to address your particular creative, legal and budgetary requirements.
We will guide you step by step through the testimonial process:
Over the years, we have developed a great reputation of scouring the country to find the ideal candidates to fit our clients' specific casting desires. Whether we are looking for that cute "Mom next Door", Exceptional Teens with acne, People with colds in extreme climates, Women who won't swap their shampoo, Employees who make cereal, Families who love theme parks, Astronomers, Astrologers, Flamenco dancers, Coffee connoisseurs, Extreme athletes, Techies, Wireless fans, Cat lovers, and so MANY more - WE WILL FIND THEM!
There are many steps leading up to the actual filming / recording of a Real People / Testimonial Commercial:
Many assignments require The REELPeople Co. to enter a "real people" project before the storyboards have been developed. We work closely with the Agency to assist in crafting a thorough plan that will achieve their desired goals. Whether we are brought on board in the early stages of a testimonial real people project or after storyboards have been created, we work diligently to develop an overall plan and proposal that best suits the client’s creative, budgetary and scheduling parameters.
The REELPeople Co. guides our Client / Agency teams in the Real People / Testimonial process by making recommendations and suggestions in order to assure the project's success - keeping clients on budget and on time! Our team will tailor a proposal to suit the Client's research, legal, creative, and budgetary needs.
Each interview is fine-tuned and meticulously crafted for each unique real people project. Kristi Comuzzi has been conducting real people interviews for over 15 years and has the unique ability to put "real people" at ease, bringing out their personality and engaging them so that they can deliver fresh, spontaneous, un-coerced, truthful testimony. She works with an earpiece in order to keep the Agency Creative Team an active part of the interview - allowing her to dive in and mine for key copy points. Kristi has interviewed countless thousands of folks over the years and has an unparalled enthusiasm for her clients and their projects. She has earned a reputation of "getting to precisely the insights clients are looking for." ... "a true creative partner, every step of the way" ... "religiously and tirelessly demonstrate their knowledge of our business and time and again reap the exact information needed to make our advertising its very best."
The REELPeople Co. has worked with a wide array of production companies over the years. Kristi has been the Real People INTERVIEWER / Dialogue Director on numerous commercial production sets. We are happy to work in concert with the production company of the Agency's choosing or we can recommend a few favorites.
Kristi Comuzzi has conducted qualitative consumer insights interviews for over a decade. She has interviewed countless thousands of folks for products ranging from cereal, soap, wireless phones, deodorant, luxury cars, toothpaste, theme parks, healthcare, and so much more! REELPeople specializes in developing In Depth Consumer Insight Projects, from IDI's to Focus Groups to Ethnographies ("Day in The Life" docu-videos) to help Client's better understand their consumer. Our clients have said it best, "... getting to precisely the insights clients are looking for." Monna O'Brien, Exec Producer.
"... religiously and tirelessly demonstrate their knowledge of our business and time and again reap the exact information needed to make our advertising its very best!" Chris Kampf, Sr. VP Account Director.
While some of our projects develop into Testimonial commercial campaigns, other projects are strictly "consumer insights" based. REELPeople has helped clients from introducing new products, facilitating product trials, developing comprehensive questionnaires / interview guides, conducting thorough "real people" interviews- all of which contributes to providing our Clients a better understanding of the consumer / product / service leading to great creative solutions.
In addition to casting Real People / Testimonial TV, radio and print advertising, The REELPeople Company specializes in One on One Interviews (IDI's), Day in the Life - (ethnographies), Creative Focus Groups, and Product Placement research.
We have a terrific team of real people recruiters scattered all over the U.S. in many cities and major markets. Therefore, we can simultaneously recruit in most major markets quite efficiently. While we do utilize client databases when requested, we specialize in "hand picking" the ideal real consumer that best suits our clients purpose / project. Regardless of the recruiting method you choose, our wonderful team is unequaled in screening for the ideal participants. Additionally, we are proud to boast of a tremendous show rate on our projects (Thanks to one of the best darn schedulers in the biz!)!
Kristi tailors and fine tunes each interview to each unique project. She has interviewed countless thousands of men, women, and children over the years and has earned a reputation of a being unrivaled in her keen, insightful and creative interview skills. She employs fresh creative approaches to consumer insights and has a unique ability to engage the consumer and elicit compelling insights.
"Hands down the best Real People Recruiter, Interviewer and all round great Creative partner, Kristi excels because she cares. She takes on every Creative challenge she's handed and handles each one individually. There's no limit to her enthusiasm and there's no end to her smarts. On top of all that, she's terrific fun to work with. I could not recommend anyone more highly than Ms. Comuzzi."
Monte Matthews, Creative Director Emeritus, Gotham Inc. NYC
"Kristi is a natural with kids. Her boundless energy and enthusiasm draws them in and her creativity inspires their own."
Owen Duggan, DM, educator/children's entertainer.
"Kristi conducted interviews that got precisely the insights we were looking for."
Monna Obrien, Sr. Partner, Executive Producer O&M Chicago
"Kristi and her team religiously and tirelessly demonstrate their knowledge of our business and time and again reap the exact information needed to make our advertising its very best."
Chris Kampf, Sr. VP Account Director
Let's face it - A picture IS worth a thousand words! The impact of an authentic visual representation of the client's consumer, their lifestyle, and product usage is more powerful and compelling than an array of charts and graphs.
A number of our clients have gained a NEW client with one of our REAL PEOPLE, REEL STORIES ® "Docu-Videos": in-depth, comprehensive video productions.
Fully planned, produced, and edited mini documentaries - the REAL PEOPLE, REEL STORIES ® "Day in the Life Docu-Video" is about your client's Consumers and/or Employees speaking about, using, and interacting with the product, goods and / or service.
Each REAL PEOPLE, REEL STORIES ® "Day in the Life Docu-Video" shows a variety of consumers speaking about themselves, their lives, their interests, their daily routine, family / career and of course, the Product & Service and how it fits into their lives.
Agency uses for The REELPeople Company's REAL PEOPLE, REAL STORIES ® "Day in the Life Docu-Video":