The REELPeople Company

Much more than a casting company, The REEL People Company ® researches, locates, screens, and interviews real people,
YOUR CONSUMERS.

Campaigns


Here are a select few of our FAVORITE campaigns we have worked on...

Johnson & Johnson "MasterClass" Campaign with OWN
Locate, Screen and Recruit real consumers of various J&J products. Kristi Comuzzi conducted In depth interviews to develop storylines for a series of short "mini doc" films.
Dove Nutrium Bodywash Campaign
Locate, Screen and Recruit real women for Dove Nutrium. Kristi Comuzzi conducted In Depth Interviews on camera.
Verizon Wireless Real People "MOTS" Campaigns
Locate, Screen and Recruit real customers of various Verizon Wireless products. Kristi Comuzzi conducts "Man on the Street" interviews with real customers. (Multiple Campaigns for 9 years).
Walt DisneyWorld Vacation Planner Campaigns
Recruited on site DisneyWorld guests to describe Disney experience past and present. Kristi Comuzzi "on set" Dialogue Director. (Multiple campaigns, 5 years).
Principal Group Campaign with TIME, Inc.
Locate, Screen and Recruit real families who fit a specific demographic/financial profile who were willing to share their story and some details regarding their financial situation. Kristi Comuzzi conducted In depth on camera interviews to develop the storyline for the series of webisodes and commercial campaign.
Post Cereal Honey Bunches of Oats "Real Employee" Campaigns
Conducted employee recruit of actual Honey Bunches of Oats factory workers. Kristi Comuzzi Conducted In Depth Interviews on camera to elicit key copy points. (Multiple Campaigns/Various Products).
Meijer Stores Real Shopper Campaign
Locate, Screen and Recruit actual Meijer stores shoppers/families. Kristi Comuzzi conducted In Depth Interviews on camera with entire families.
Department of Defense Campaign
Locate, Screen, Recruit and Interview actual small business owners who offered active service military personnel free products or discounts in their establishments in order to give back to the troops.
IBM "Think Pad" Campaign
Locate, Screen and Recruit actual / real small business owners in New York, LA, Dallas. Kristi Comuzzi On set Interviewer.
Dove REAL WOMEN Deodorant Campaigns
Locate, Screen, Recruit Real women across U.S. to try the new Dove Deodorant. Developed Real Woman protocol and Conducted product trial. Conducted in depth interviews with trial participants. Kristi Comuzzi conducted "on set" interviews working with various Directors. (Multiple Campaigns - worked on original Dove "Real Women" campaign).
Walt DisneyWorld 25th Anniversary Campaign
Locate, Screen, actual DisneyWorld guests that still had original family film from the 1970's. Screen 1970's film footage and Interview Guests about their '70's Disney experience and description of footage. Campaign featured original footage and current footage of DisneyGuests.
Rhapsody Real User Campaign for MTV
Locate, Screen and Recruit actual Rhapsody users across the United States. Real users sent in videos from across US talking about product and favorite songs. Kristi Comuzzi conducted In Depth interviews with selects. Campaign shot "on location."
Dove REAL WOMEN Facecloth Campaigns and Body Wash Campaigns
Locate, Screen, Recruit Real women across U.S. to try the new Dove Deodorant. Conducted in depth interviews with trial participants. Kristi Comuzzi conducted "on set" interviews working with various Directors. (Multiple Campaigns over 10 yrs).